Bragg Live Food Products announced today that Katy Perry is now part owner of the company. In addition to Katy, Swander Pace, Dragoneer Investment Group, Orlando Bloom and Pressed Juicery founder Hayden Slater have also invested. Swander Pace CEO Andrew Richards tells BevNET:
“Katy Perry will play a prominent role in the direction of the brand. Perry is a member of the board of directors and has known Patricia Bragg since childhood. “We spent a lot of time thinking about continuity and the next chapter for the business,” Richards said. “We wanted to keep the culture of Bragg and respect the heritage of what they have built as a company. So to be able to do that while working with Patricia, who has been in it most of her life, and Katy, who’s essentially grown up in and around the business, is a really nice consistent progression. We’re bowing to the past, but moving on into the future.”
Patricia Bragg has known the Hudson family since Katy was a child and also gave her her first guitar at the age of 13. She says of the acquisition:
I’ve known superstar Katy Perry and her family since she was a child and I had the privilege to give her her first guitar. She’s long been a health advocate and Bragg user, and so I’m beyond thrilled to share that she is now a part owner of Bragg, together with her wonderful fiancée Orlando Bloom. The mission of Bragg has always been clear: to inspire people to live a healthy lifestyle and make it possible for them to do that by making food taste even better. Adding Katy and Orlando to our team gives me the confidence that my life’s work and Paul’s too is in good hands. This is a very special moment for me, Katy, our brand, our wonderful employees, but most importantly for you. You are the ones who have long believed in the mission and are ambassadors of Bragg every single day. I can’t thank you enough for your support, and I am so excited for you to come along on this journey. I know the best is yet to come.